Monday, September 7, 2015

Mary Virginia Swanson to be Executive Director of Look3 Photography Festival

LOOK3, the Festival of Photography held each year in June in Charlottesville, VA, is getting a new Executive Director, who turns out to be none other than Mary Virginia Swanson, the well-known educator, career development advisor, and entrepreneur in the field of photography.

Here is the official announcement from the LOOK3 BoardHere is a story on the appointment in PDN Online. 

Swanson's books on the business of photography, not to mention her talks at festivals and workshops and her mentoring of those developing careers in photography, have made her a well-known name in the fine art photography field. 

Now, she has accepted the position of Executive Director of LOOK3, a festival she describes in her official announcement as "a beloved festival . . .  that celebrates the vision of exceptional photographers, ignites conversations about critical issues and fosters the next generation of artists."

Swanson will begin her duties on the 15th of September, when she will "begin planning programming for our 10th anniversary year (L3X)."  

Swanson invites us "to visit the LOOK3 website to learn more about the artistic history of the Festival, sign up for our mailing list and plan to join us the week of June 13th, 2016, in Charlottesville."

She encourages those who have "attended, as well as those who have yet to experience LOOK3 to share your thoughts with her at"

She wants to know, "Whose work inspires you?  What topics engage you? What do you wish to learn about photography today?"

This should be a major step forward for LOOK3, which has been a significant contribution to the richness of photography in Virginia and throughout the South. 

Indeed, LOOK3 has been so successful since the mid-2000's that the tasks of organizing, scheduling, and running the Festival have seemed sometimes to challenge the resources of the original founders. 

Its great to see LOOK3 flourishing, and to have a distinguished fine art photography educator now at the helm, to guide it to even greater success. 


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