Jennifer Schwartz in New York City

Jennifer Schwartz is branching out from her gallery at 675 Drewry Street, in Atlanta, to explore alternative ways of marketing photographs.

 Her first effort will be a flash event at a barber shop in Manhattan.

For one night -- the night of September 27th -- Schwartz will take over Cut and Shave at 37A Bedford Avenue in Manhattan's West Village.

That night, she will host the show Self Time[d], a show of work by California-based photographer  Heidi Lender, featuring photographs from three of Heidi’s series: Once Upon, Green Dress and She Can Leap Tall Buildings. 

According to Schwartz, Cut and Shave is "a traditional barber shop with a classic, retro feel," which she believes will "complement Heidi’s playful work, and for one night only her beautiful images will adorn the walls."

Schwartz promises "great photography, mojitos, music and an unforgettable night!"

I'm definitely going to be there, if I find myself in New York that night, and I hope to see you there too.