Thursday, July 19, 2012

Jennifer Schwartz Gallery in Transition -- Updated

The Jennifer Schwartz Gallery, one of Atlanta's premier showcases for fine art photography, is going through a period of transition.

Here is a link to the latest word on the move to their new loft show space at 675 Drewry Street in the Virginia Highlands neighborhood, to becoming "an experiential, immersive gallery, with a streamlined physical space for displaying work and for meeting with collectors and photographers."

Go here.

According to Megan Walter, Gallery Manager,  on August 1, 2012, the Jennifer Schwartz Gallery will leave its location at 1000 Marietta Street, in the Westside neighborhood of Atlanta and move to a smaller showroom space in the Virginia Highlands neighborhood. 

At the same time, the Gallery will begin to present one-night-only show-and-sell experiences in "unique spaces around Atlanta and across the country." Each distinctive experience will be held in "a space that uniquely suits the work being shown." 

This means that  'Jennifer Schwartz Gallery exhibitions will no longer be exclusive to Atlanta."

The Gallery hopes in the process to expand its "mission and focus" to a national level, "producing exhibitions in the cities where our photographers are based," expanding "the gallery’s reputation, reach and collector base."

The Gallery says that Jennifer already has "several exhibitions planned for the fall, including one in Atlanta during Atlanta Celebrates Photography and one in New York City."

I also know that Jennifer plans to be driving her Kickstarter-funded minivan around the country, with a stop planned in Chapel Hill this October.

Jennifer certainly has enormous energy, inventiveness, and initiative. Her flash show last year for Lori Vrba at PhotoNOLA was a smash hit. Her The Ten marketing concept has brought collecting fine art photography to a younger market.

Doing new things always involves risk as well as opportunity. We wish Jennifer well with this reinvention of the gallery.

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