Wednesday, October 26, 2011
Jennifer Schwartz Goes on a Crusade
Jennifer Schwartz at the Jennifer Schwartz Gallery in Atlanta is really interested in encouraging people to become art collectors, and especially collectors of photography.
To that end, she has established a program called THE TEN, with its own website. The deal is, Jennifer chooses a photographer who creates a portfolio of ten images and Jennifer offers them for $250 each.
Or, as she puts it, "The Ten is a highly curated monthly online exhibit of ten photographic images.
"The artwork you see is only available on The Ten and will never be for sale in any other location.One size, one price, one opportunity to purchase. Ever.
"Collectors are guaranteed premium, signed photographs that have true value. A new Ten collection is unveiled on the tenth of each month. The editions are relatively small (25), the price is relatively low ($250), and the collectibility is incredibly high."
Artists featured so far through THE TEN program include Lori Vrba, Mikael Kennedy, Elizabeth Fleming, Laura Griffin, and Rachel Barrett. Vrba and Griffin are Southerners, so worthy of our special attention.
OK, so that's the Story on THE TEN. But now Jennifer has decided to take the show on the road.
She is going on a crusade. She plans to get a van, paint it white, and in the spring of 2013, she will go on a ten week, ten city tour of the USA, selling her art from the back of the van and talking to people about buying original art.
To fund this, she's got a KickStarter campaign going on, and a video, also blog entries describing how the whole thing is going.
And she has talked Lori Vrba into going with her part of the way, and to donating five 8x8 signed silver gelatin prints of her image "Rebecca's Palm" to the cause as premiums for the campaign.
This is all a hoot, as we say down here, and worthy of your attention and support, if you are able.
I plan to make a pledge as I am able, and be on the lookout for a white van with Jennifer and Lori if in their travels they make it up this way.